Pricing and Contract Coordination of BOPS Supply Chain Considering Product Return Risk

نویسندگان

چکیده

This study proposes a BOPS (buy online and pick up in store) model for two-echelon supply chain, considering the product return risk to reach an equilibrium result of two omni-channel integration modes, managed by manufacturer or retailer, respectively. Furthermore, this analyzes impacts service cost coefficient consumer loyalty offline channel on optimal price, decision, profit different modes. also compares profits enterprises under centralized decentralized decisions. The results show that decision making can improve level SA (Store Assistance) effort sustainable performance chain. Whether is cost, rate, have impact sale wholesale level. Offline customer less sensitive retailer than manufacturer. It suitable manage when low. Otherwise, it appropriate channel. chain decision. When executing price contract, modes alleviate double marginalization effect. fully coordinate members, motivate retailers effort, realize Pareto improvement support sustainability.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su14095055